One of the first features this section of the yearbook shows is the age composition of cinema goers. 15-24 year olds make up the largest group of people who have "ever gone", at 31% of the total cinema audience. This is the yellow section on the graph below.
Certain films were more popular amongst certain age groups; for instance, the most popular film amongst 15-24 year olds was The Inbetweeners Movie, with 67% of the films total audience being this age range.
The Hangover was the second most popular film amongst this age category, with 15-24 year olds having a 54% audience share. These films clearly have a rather set audience and attract a certain type of person to go and view them.
25-34 year olds made up the predominant audience for Captain America: The First Avenger, although they had a rather small audience share of only 33%. Although this is relatively above average, it shows that this film did not have as defined of an audience as other films like The Hangover did.
This trend continues in the 35-44 age range and the 45-54 age range, but stops when it reaches an older audience; Jane Eyre was most viewed by an audience who identified as 55 and over, making up 54% of the audience, followed by The Kings Speech at 45%. These films have historic value which is most likely going to appeal to an older audience as these historic events and literature have more of an appreciation amongst an older generation; this is shown through the fact that the most popular film amongst the younger age range is about a lads holiday in Greece.
Films also tend to have a particular audience when it comes to gender of the viewers; for instance the gender division for the film Jane Eyre was 14% male and 86% female. This is a significant division, and interestingly it is not quite so severe when a film is more oriented towards men - Captain America: The First Avenger was viewed by 78% male audience members and 22% female audience members. It is still a significant division, but it seems that women are more likely to watch a variety of film genres, whereas men seemed to avoid romantic chick-lit films such as One Day and Bridesmaids.
The audience for some films seem to be greatly influenced by social grade. The NRS social grades are A, B, C1, C2, D and E. AB are the highest social grades and DE are the lowest.
It seems that films with historic value or ones that have roots in literature seem to be most popular with AB audiences. 50% of the audience for adaptation of romance novel One Day were in the AB social grade, and other films with a notable AB audience share include Harry Potter: The Deathly Hallows Part 2, The Kings Speech and Jane Eyre. There are eight films with a large percentage of their audience in the AB social grade.
However, it seems that there are very few films that appeal predominantly to the DE social grade. For instance, Johnny English: Reborn was the film with the highest DE audience share, at 28%. The other film with a notable share is Fast and Furious 5. This films have little cultural background; one is about a ill-trained secret agent, and the other about a car heist. This means that they can appeal to a wider audience than films such as Jane Eyre, including younger audiences.
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