Thursday 14 March 2013

Media Synergy - Dreamworks

Dreamworks is a company owned by media conglomerate Viacom.
In this task, however, I will be looking at the film series Shrek.

Shrek is an animated kids film about an ogre, who, in order to regain his swamp, travels along with an annoying donkey so that he can bring a cursed princess to a scheming lord so that he can become king.

The first film made $484.4 million at the box office, and was followed by three more films; Shrek 2, Shrek the Third and Shrek:The Final Chapter. There have been two short films based around the series, as well as a spin-off named Puss In Boots, which shows the life story of one of the supporting characters from the film. These films were all successful in their own right, but the last film in the main series was significantly less successful than it's predecessor by a few million dollars.
There were a lot of video games made in conjunction with the films - each film had a game released, made available on most main gaming platforms.
There were also several other games released with the game, including games featuring a whole host of Dreamworks Characters like Alex the Lion from Madagascar, where they raced, similar to the game Mario Kart.
There were also lots of games released for Nintendo DS and Gameboy Advance, such as Shrek: Ogres and Dronkeys, a game which revolved around the main character's offspring.

Shrek was made into a musical, which was first shown November 2008, on New York's Broadway. Shrek: The Musical was very successful on the stage and won eight Tony award nominations, including Best Musical. At the time, it was the most expensive show on Broadway and closed after 478 shows in January 2010 following losses.

The show was revamped and ran for another year in the US between July 2010 and July 2011. A version soon opened in London's West End. It receieved five Laurence Olivier Award nominations. Versions were soon running around the world, in countries such as Israel, Poland, Spain and France. The show is expected to soon be staged in Brazil, Italy, Australia and the Philippines.

Whilst there is not an exclusive theme park dedicated to Shrek, there are certainly some rides. At the Universal Studios park in Singapore, a full size replica of the Far Far Away Castle was erected. In Australia there is a DreamWorks Experience themed land at the Australian theme park Dreamworld, where there is an area named Shrek's Faire Faire away, featuring different rides such as Puss In Boots Sword Swing and Dronkey Flyers, a moving arm ride.

There was even a comic book series dedicated to the franchise created by Dark Horse Comics. There was one for the first three Shrek films, following the original story lines in a new format.

Soundtracks were released alongside the first three films which were all relatively successful.
 
This is a collection of slides to show the various games, comic artwork and other textual products created in conjunction with the film.

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